Common Ground Essay Example | Topics and Well Written Essays - 1000 words

Common Ground - Essay Example The authors nevertheless place greatest stress on the effects of sprawl on the environment while they separately discuss the matter of wildlife preservation. Effects to the environment include air and water pollution, the destruction of scenic and historical vistas, the economic costs and higher level of maintenance required, traffic congestion, absence of sidewalks, and proliferation of obesity due to abandonment of walking and bicycling as means of transportation. Chen and Duany also mention the effects on animal life and habitat, the topic exclusively dwelt on by the other two articles. As to value of animal life and their habitat, the articles agree that sprawl has intruded into the natural habitats of wildlife. They disagree, however, as to how this intrusion affects both animal habits and human lifestyles. For Chen and Duany (2000), they see sprawl as a form of broad ecosystem degradation implying a destruction of the ecological territories where the animals thrive. Terris (199 9), on the other hand, bewails the increasing land area occupied by urban sprawl as impacting negatively on the wildlife whose habitats are encroached upon. What Chen and Duany merely imply as the negative effects of sprawl on the ecosystem, Terris implicitly describes as posing an actual and tangible risk to the survival of American wildlife. According to Terris, the rapidly growing settlements endanger a great number of species of American wildlife, destroying their feeding and breeding grounds, causing their populations to shrink, fragment, and disappear altogether. For Shaw (2004), she sees sprawl more of an enhancement of the areas where wild animals thrive and adapt. She cites an upsurge in incidents of human encounters with wildlife, such as bears raiding trash cans and mountain lions prowling the subdivisions. More than implying that people are moving into the territories and habitats of the wildlife in the area, it means that more and more, suburban life tends to attract wi ld animals. Aiding the proliferation of wild animals is the natural reforestation taking place as well as the expansion of low-density residential developments outside cities that animals find attractive. Developers create ponds, establish gardens and plant trees which creates a setting conducive to animals, while in their natural habitats nearby, wetlands may be drained, hayfields may disappear or trees cut down. The result is increasing hazards of automobile collisions with deer, and human injuries or deaths due to animal attacks. Causes of sprawl According to Chen and Duany, Increasingly complex requirements for urban planning have caused subdivision developers to resort to sprawl. Some requirements for instance require wide streets to accommodate vehicles travelling at 65 mph, setbacks of buildings far from streets, parking lots of a certain minimum size, etc. Wide streets and curved corners encourage use of cars and speeding, thereby also endangering pedestrians/bicyclists. Oth er causes cited by this article include population growth, technological change, and the misguided government policies on development and its inability to plan for future growth (Chen & Duany, 2000). Shaw agrees with Chen and Duany that

Auto-ethnography Personal Statement Example | Topics and Well Written Essays - 2250 words

Auto-ethnography - Personal Statement Example From this paper it is clear that  relative to that short description about some of their prevalent traits, the reporter   can say that they have been significant influence to his life and character in multiple ways. Today, when he is troubled or required to make a crucial decision, the author reminisces and asks himself, ‘what would his parents do?’, depending on the situation. Some of the occurrences that molded him took place when he was young and even though some of them were sad, he learn a lot from them. After the author started going to school, his great-grandmother passed on and it hit his mother hard. In fact, she had an emotional breakdown that made everyone sad and sorry.  This essay stresses that his parents were very religious and at a tender age, the reporter adopted this as a familial habit but later on came to understand everything. He can remember listening to the Quran regularly as his parents took turns in reading it. Moreover, on Fridays, they wo uld watch Khotba on the television as a family. This habits act as a firm foundation to his beliefs as a Muslim. Additionally, his dad owned a farm and every week they would visit and engage in different activities. His favorite and most memorable moments were riding his bike and playing with the rabbits.  Based on the Islamic culture, gatherings and family events were significant to us as Muslims and a family. When possible, the reporter would attend gatherings with the extended family members every week and twice a year, have Eid celebrations.

Effects of food on the brain

Effects of food on the brain Abstract Throughout the world, it is a common knowledge of the significance of a healthy diet. Not only does it effect body image and physical health, but mental health as well. Nutrients such as omega-3 fatty acids, docosahexaenoic acid, and choline increase synaptic plasticity. In order to show that healthy foods are better for the mind, this study collected qualitative data on brain function after receiving healthy food and unhealthy food. The purpose of this study was to find out do healthy foods increase brain activity? It is hypothesized that if mice are given healthy and unhealthy meals, and instructed to run a maze, the mice given the healthy meals will complete the maze at a faster rate. The null hypothesis is that there will be no difference between mice given healthy and unhealthy meals. This, in turn, promotes the creation of new membranes, which allow new memories to be formed. When performing this study, mice were instructed to run a maze and the times of completion were recorde d. Depending on the group they were placed in, they were given either a healthy or unhealthy meal instructed to run the maze once more. Again, the times of completion were recorded. After completing the study, data collection showed that the mice in the group receiving healthy food had a greater change in time from the race without food to the race with food. To insure that there were no unfair advantages, nutritional values, such as carbohydrates and proteins. Research Problem Foods high in omega-3, such as walnuts, kiwi, and salmon, support the elasticity of the synapses within the brain (Good diet, 2008). Neurologist Fernando GÃ ³mez-Pinilla showed that a healthy diet could not only increase mental function, but protect against aging and damage to the brain (Wolpert, 2008). Literature Review Omega- 3 Studies show that omega-3 fatty acids are crucial to brain health (Wolpert, 2008). Psychology Professor GÃ ³mez-Pinilla found that foods rich in omega- 3, such as flaxseed, walnuts, kiwi, and salmon, aid in the production of the brain cell membranes that nerve signals pass through. As humans learn and create new memories, new membranes must be developed in order to hold that information. Pinilla, a professor of neurosurgery and physiological science, researched the idea that there are outside factors that affect brain activity. His study gives way to the question, Do healthy foods increase brain activity? Previous researchers showed that factors such as diet, exercise, and sleep patterns can noticeably impede the function of the mind (Wolpert, 2008). To support this theory, approximately 200 students were used as test subjects in a research study. In conclusion, researchers stated, Several gut hormones that can enter the brain, or that are produced in the brain itself, influence cog nitive ability (GÃ ³mez-Pinilla, 2008). Researchers detailed how foods such as salmon contain nutrients beneficial to the brain. One of the nutrients found in salmon is omega-3. Omega-3 fatty acids support synaptic plasticity and seem to positively affect the expression of several molecules related to learning and memory that are found on synapses, GÃ ³mez-Pinilla said. Omega-3 fatty acids are essential for normal brain function. GÃ ³mez-Pinilla conducted a study in Indonesia and Australia in which he gave a drink high in nutrients to children. After receiving the drink, the children were given performance tests focused on verbal skills and memory. The childrens test scores improved greatly after consuming the drink (Wolpert, 2008). Another study, performed by Oxford University students, compared two groups of students on math and spelling tests. One group of students received omega-3 and the other group received a placebo (Henry, 2002). The students receiving the placebo had dra stically lower test scores. Docosahexaenoic acid Docosahexaenoic acid, DHA, is another nutrient beneficial to the to the mind. Docosahexaenoic acid is shown to reduce oxidative stress and promote synaptic plasticity by preventing the establishment of free radicals. By doing so, learning and memory are also enhanced. Oxidative stress can cause damage to cellular proteins, lipids and nucleic acids. Berries have been observed to counteract oxidative stress and have been shown to improve coordination and memory as well (Henry, 2005). Synaptic Plasticity Synaptic plasticity is the term used for the ability for change during synapses. This means that the reaction of the synapses to the release of neurotransmitters is not constant. The reaction can be stronger or weaker and the time of the reaction may vary. The strength of the reaction becomes greater or weaker in response to the reaction of receptors to their stimuli. As the length of time the receptor to stimuli reaction occurs or the amount of receptors present changes the synaptic strength fluctuates. The increase of synaptic strength that lasts is referred to as long term potentiation. Long term potentiation is known to play a role in neuron communication, which in turn plays a role in the creation of new memories. Opposite long term potentiation is long term depression. Long term depression is the phrase used to describe a lasting weakness in synaptic strength. Low frequency stimuli create long term depression, while long term potentiation is caused by high frequency stimuli. To learn new things and create new memories the neurons within the brain must communicate in different ways. This also is synaptic plasticity. Neurons in the perirhinial cortex respond to things we see and then tell the brain if it is new to us or if we have seen it before. The greater the response of the neurons, the less we recognize whatever we are seeing. As we continue to see that object, the neuron response decreases. This is how memories are processed. Omega-3 and Synaptic Plasticity Omega-3 fatty acid can act as an inhibitor for the activity of protein kinase C in cells. The in vitro activities of protein kinase C was inhibited by omega-3 as well as the mitogen-activated protein kinase. This implies that the double bond in omega-3 is neccesary for quality inhibitions. Omega-3 could prevent serotonin receptor-induced mitogen-activated protein kinase activation in hippocampal slice preparations. In hippocampal long term potentiation, omega-3 showed to blocked the force of it, without inhibiting basal synaptic transmission. Fats and Calories Many assume that all fats are bad, and should be avoided. Research stated that many of the foods with a bad reputation actually can be helpful when eaten correctly. Marano shows that nutrients in different forms can cause different results in the body. The right food can enhance mental capabilities-help you concentrate, tune sensorimotor skills, keep you motivated, magnify memory, speed reaction times, defuse stress, perhaps even prevent brain aging, (Marano, 2007). Fats have been shown to not only benefit the mind, but can be detrimental to it as well. Omega-3 fatty acids make up the brain cells that the nerve signals must travel through. The human diet must be rich in omega-3 so as to continue to produce cell membranes. Many dietitians and nutritionists promote the use of oils such corn, safflower and sunflower. These are better for the heart, but not so good for the mind. Instead of being rich in omega-3, they are rich in omega-6. Canola oils and walnut oils are better for the brain usage. Choline has been shown to increase memory and reaction time. Sugar is known to keep the mind sharp, though the right amount is yet to be found. Carbohydrates are known to soothe the mind (Marano, 2007). An over-abundance of calories counteract omega-3 by reducing the flexibility of synapses. Trans fats and saturated fats have been studied to have a similar affect. Regulating calorie consumption can help the brain by blocking potential damage to vital cells, proteins, and chemicals (Wolpert, 2008). Weight In a study, statistics were calculated concerning the link between obesity and brain function (Volkow, Wang, Telang, Fowler, Goldstein, Alia- Klein, Logan, Wong, Thanos, Ma, Pradhan, 2008). Brain metabolism during cognitive stimulation was measured to determine whether body mass index (BMI) affected brain glucose utilization during cognitive performance. Verbal memory was tested as well. Twenty students participated in the study. They measured the association between BMI and regional brain glucose metabolism in healthy individuals at baseline and during cognitive stimulation. Baseline regional brain metabolic measures have been shown to be a sensitive indicator of brain function/dysfunction that is associated with neurocognitive performance. These results relate to my research in that it details how food intake relates to brain function. In obesity, both preclinical and clinical studies have documented impairments in brain DHA activity. Observations in obese subjects have reported an inverse relationship between BMI and D2 receptors (Haltia,m Viljanen, Parkkola, Kemppainen, Rinne, Nuutila, Kaasinen, 2007). They found that BMI is not what is detrimental for prefrontal activity, but that decreased prefrontal activity and reduced executive function may increase the risk to overeat. The prefrontal cortex is involved in regulating impulse control, self-monitoring, and goal-directed behaviors. Purpose In order to show that healthy foods are better for the mind, this study collected qualitative data on brain function after receiving healthy food and unhealthy food. The purpose of this study was to find out do healthy foods increase brain activity? It is hypothesized that if mice are given healthy and unhealthy meals, and instructed to run a maze, the mice given the healthy meals will complete the maze at a faster rate. The null hypothesis is that there will be no difference between mice given healthy and unhealthy meals. Methodology In order to show that healthy foods are better for the mind, this study investigated brain function after receiving a meal of either healthy or unhealthy food. Six mice were used as test subjects. Three mice were given healthy food while the other three received unhealthy food. The food were the independent variable, the mice were the dependent variable, and the maze was the constant. The mice were grouped randomly. The healthy meal consisted of walnuts and spinach. These foods contain omega-3 fatty acids. The unhealthy mice were given guinea pig food. After eating, each mouse ran a maze with cheese as the reinforcement at the end of the maze. The time of completion was recorded. Caution was taken to ensure that the events before testing were similar, so that stress didnt play a factor. Also, the nutritional value was matched in the healthy and unhealthy meals to prevent any unfair advantages. These value include carbohydrate and proteins, which are known to provide energy. The nutri tional values were the controls. Results and Discussion During the experiment, the mice averaged 10.33 seconds change in time, from before the meal and after the meal, for the mice given healthy food, and 18.67 seconds for the mice given unhealthy food. The results of this data display that the meals high in nutrients are better for the brain. It was hypothesized that if mice were given healthy and unhealthy meals, the mice given healthy meals would complete a maze in shorter time. As expected, the mice in the healthy group moved at a significantly quicker pace through the maze. The hypothesis was accepted. Previous study showed that foods rich in omega-3 fatty acids increased brain productivity. Brain productivity is enhanced because of the synaptic plasticity that goes on in the membranes (Wolpert, 2008). The data found in this study compares to that of neurologist Fernando Gomez-Pinilla. Both studies support healthy eating for optimal performance. Although the hypothesis in this study was supported, there are aspects not taken into account that could affect data accuracy. Though the ages of the mice are unknown, this plays a role in how the food may affect the brain. In younger mice, when the brain is still in the developmental stage, short term effects on the brain may occur. A brain that is more mature may take several meals to react to the nutrients (Bozarth, 2009). To further this study, it would be efficient to increase the length of exposure to the change in diet. This would allow a greater amount of change for mice that are older. Also, other foods could be used. Fish and fish oils are known to carry a significant amount of DHA and EPA (Kindblade, 2009). If possible, the same foods could be used with a nutrient supplement added into one of the diets. References (2008, July 9). Good diet, exercise keep brain healthy. Retrieved August 25, 2009, from Live Science Web site: http://www.livescience.com/health/080709-food-brain.html Bozarth, M. (2009, Nov) Re: Michael Bozarth [Electronic mailing message]. GÃ ³mez-Pinilla, F (2008, July 1). Brain foods: the effects of nutrients on brain function. Retrieved September 26, 2009, from Nature Reviews Web site: http://www.nature.com/nrn/journal/v9/n7/full/nrn2421.html Haltia, LT. Viljanen, A. Parkkola, R. Kemppainen, N. Rinne, JO. Nuutila, P. Kaasinen, V.(2007). Brain white matter expansion in human obesity and the recovering effect of dieting. Retrieved September 22, 2009, from Endojournals Web site: http://jcem.endojournals.org/cgi/content/full/92/8/3278 Henry, J. (2005, May 22). Heres food for thought. Retrieved September 22, 2009, from Telegraph.co.uk Web site: http://www.telegraph.co.uk/news/uknews/1490492/Heres-food-for-thought.html Kindblade, B. (2009, Nov) Re: [Beve Kindblade, Nutritionist] Contact from Kiana Spencer [Electronic mailing message]. Marano, HE (2007, Feb 7). What is good brain food? Retrieved August 20, 2009, from Psychology Today Web site: http://www.psychologytoday.com/articles/200310/what-is-good-brain-food Volkow, ND. Wang, GJ. Telang, F. Fowler, JS. Goldstein, RZ. Alia- Klein, N. Logan, J. Wong, C. Thanos, PK. Ma, Y. Pradhan, K. (2008, Oct). Inverse association between BMI and prefrontal metabolic activity in healthy adults Retrieved September 22, 2009, from Obesity Web site: http://www.nature.com/oby/journal/v17/n1/full/oby2008469a.html Wolpert, S (2008, July, 9). Scientists learn how what you eat affects your brain- and those oyour kids. UCLA Newsroom, Retrieved August 18, 2009, from http://www.newsroom.ucla.edu/portal/ucla/scientists-learn-how-food-affects-52668.aspx

Essay --

What is a cultural group? A cultural group refers to people of the same race or nationality who share the same values, beliefs, practices, goals and most likely, speak a common language. Members of a certain cultural group can easily identify with each other as if they have a common heritage. Culture can refer to neither social Classes people are involved in nor the lifestyle they live but more importantly culture shows how people are different in many ways. Military, age and religion groups are the ones I consider myself a part of. The first group that has been valued by me and many other people is the military. They might not be everybody’s favorite group , yet the things they have accomplished for the United States, and many other countries are quite significant. For hundreds of years the United States military members have sacrificed their lives for not only America’s freedom, but also for other countries that have suffered a crisis. The military is currently involved in wars, humanitarian efforts, peacekeeping missions and as well as in state sponsored missions and country missions for natural disasters. Military members must be courage’s; due to the risky situations they must endure. For instance, they must be willing to put their life on the line in order to save others. Heroism consists of many characteristics that most military members should have. Soldiers are willing to risk their lives to save their fellow soldiers or serve their country in a war no matter what that cost is. Mos t of these men and women fought until they neither won nor got killed during a certain war. Even though many fallen soldiers haven’t been recognized for the achievements they made, they are still heroes in people’s perspective. I personally... ...lence, yet they don’t know that unjustified violence, terrorism and the killing of innocent people are absolutely forbidden in Islam. Islam is a way of living life that is meant to bring peace and equality to a society. Therefore people should look deep in the religion and study it before they judge on it based on people’s actions.

Cinema Only Entertains; But Does Not Educate the Masses Essay

Cinema Only Entertains; But Does Not Educate the Masses Cinema is one of the major upcoming entertainments in this global village. There are prodigious numbers of films released worldwide every year. It was in those days that cinema both entertained and educated the masses; but in these days it is only just meant for entertainment and it does not teach moral values to the people. There is no doubt that cinema from Hollywood to Kollywood entertains the masses; but it does not educate them. Today, people do not like taking advices and films based on giving pieces of advices to the audience fails miserably. Hence, the director whose sole aim is to gain a profit from these films gives all such kind of non-sense in order to gain peoples interest and money. Certain planned murders are based on the small pieces of advices that are given by the director in such films. Some thrillers bring to the notice of the audience, the latest equipments and devices brought into the market which can be used for criminal purposes. Today’s films can be broadly classified into two (1): films for the teenagers (2): films for the children. A film for teens often consists of love, friendship and thrilling action; which most probably do not occur in real life. These sorts of films often suggest that family and relations can be regretted for the sake of love. This can generally be right for that moment; but this relationship disappears as life progresses and time passes. Finally, the couple would be proven wrong by their piece of judgment which was actually taken from a suggestion in those films. Secondly it is the films for the children. These types of films generally consist of unreal and imaginative things that there has been no record of it over the years. It would be greatly based of a superhero with super powers, which after a long unending struggle defeats the atrocious villain. There have been cases of young children, losing their lives in the attempt to fly like their super hero’s. And things of this kind do not educate the children  in any manner; but films like these are the one’s that receive a golden profit and high comments. Hence, directors continue their hunt for more and more imaginative stories. They then shape them out into a brilliant film which would ear him credit. Hence, therefore I do not at all, for heaven’s sake agree to the fact that cinema educates the masses and all it is worth of is to induce people with stupid ideas, silly characters, unreal things, criminal plans, etc.

Value chain and globalization Essay

Introduction The process of corporate life is always a sea change and sometimes there are high tides and sometimes are quiet times. Day to day companies are faced with new challenges, whether it be a consolidated organization or a small business just starting, always emerging issues that affect their behavior and their performance. Owing to the consequences of an impressive development of technology and globalization that we are living in this age. Nowadays are faster changes, new challenges threaten seriously survival of organizations, new foreign competitors, mobilization of capitals, difficulties in retaining human capital and changing technologies are elements that require managers to be prepared for change and have ability to motivate employees in order to have continuous renewal. â€Å"Micro and small enterprise dominated industries have been both threatened and provided with advantages as a result of dynamic trends related to globalization† (Kula et al., 2006). Value chain is not on ly to implement new management models that ultimately prove to be only uncertain. However, management of change consists of take advantage of changes in business environment for the interest of the organization. That is why companies should not only be flexible, but also managers should develop a keen sense to anticipate change; therefore companies will be able to achieve to be at the forefront. According to Porter (1998) â€Å"Activities provide the bridge between strategy and implementation. When strategy was defined in terms of broad positioning concepts, a clear separation between strategy and structure was meaningful and useful.† Innovation is everywhere and organizations that are not renewed will hardly be able to survive. Firstly, it should be noted that the purpose of this essay is that I want to explain what is the value chain, its impact to the companies and the impact of globalization to the value chain. Afterwards, I will explain the following seven major issues have had significant impact of globalization on the value chain. History of the value chain and consisting First of all, the value chain is a theoretical model to describe the development of the activities of a business generating value to the final customer. The value chain was described by Michael Porter. He defines the  value as the sum of the perceived benefits customer receives of low costs to acquire and use product or service â€Å"Value is the amount buyers are willing to pay for what a firm provides them. Value is measured by total revenue, a reflection of the price a firm ´s product commands exceed the cost involved in creating the product.† (Porter 1998). At the same time value chain is essentially a form of analysis of business through which a company is split up into their constituent parts, and we can seeking to identify sources of advantage. Simultaneously, it is creating the competitive advantage that is achieved when company develops and integrates activities of its value chain less expensive and better differentiated than their competitors. Therefore value chain of a company is formed by all its added value generating activities and the margins they contribute â€Å"Competitive advantage in regard to products and services takes two possible forms. The first is an offering or differentiation advantage. I f customers perceive a product or service as superior, they become more willing to pay a premium price relative to the price they will pay for competing offerings. The second is a relative low-cost advantage, which customers gain when company ´s total costs undercut those of its average competitor† (San Miguel, 1996). Sometimes change times in business can generate fear, but beyond fear, managers must generate within their companies the ability to bring about change. When it comes to making changes to the companies and this usually means the introduction of new procedures, staff or ways of working that directly affect those around the organization: employees, shareholders, suppliers, customers. Therefore managers have two options to deal with the changes. The first option is intimidated by the changes and remaining still or the second option is to understand what is going on, develop strategies and implementation to deal with change. â€Å"Competitive Advantage provides the architecture for describing and assessing strategy, linking it to company behavior, and understanding the sources of competitive advantage. It provides the foundation needed to go deeper.† (Porter 1998) According to Kula (2006), Globalization is a process by which people, companies, goods and services, capital and information and ideas are exchanged across international boundaries, is shaping opportunities for growth and poverty reduction in developing countries. In the current context  of globalization, the trend toward merging business grows increasingly harder. Therefore, it is very important to cooperation of all employees of organization in a chain and they sharing common vision for business quickly translate into success factors. Where employees are involved to this vision therefore they will be more productive and more collaborative mechanisms bind them to other actors in the chain, the greater the chance of survival and progress towards economic development processes. Moreover, companies tend to compete with other companies in the same country and in the same way, companies of the same country tend to compete with companies in other countries a cause of globalization. Therefore, competition among global companies are strongly and should possess highest level of professional competence and for this reason heads of companies should know as renew companies every day to produce high return. A good example about this information is the competence between Procter and Gamble and Unilever; both are global companies and both offer similar products. In the case of my country; In Mexico are both companies each one have both have large factories and corporate offices; the number of employees is large and both have many processes to manufacture both products, as well as quality and administrative. CEO ´s of each company must be updated on how to improve processes in each part of the business, the should evaluate the process and trying to reduce as many error s and waste in order to offer the best products and the best price cheaper for the end customer. So also promote more featuring your product compared with the rest of their competition, as to promote values, social responsibility, brand linkage and sometimes prizes and raffles. Another key point, managers of big companies know that linking brand starts when people are young children and this is why, one of their main sector of society are children. Because marketers know that if a child comes to impregnate a brand in in their childhood, they will take for all their life and therefore they will transmit to their offspring in the future. I see this reflected in my case, since I always prefer to drink Coke when I am eating and I never liked Pepsi since my childhood, this is because since my childhood always drank Coca-Cola by the influence of my mother. To date I still drink coke, this is an example of how a global company that has implemented the value chain in their structural processes relevant their product has made in my life. â€Å"For a firm to achieve superior  differentiation, it must utilize the best mix of resources in creating value for its customers. In order to prioritize its processes as sources of differentiation, a company must determine what attributes of each process enhance customer value† (San Miguel 1996). Conclusion In addition, to doing this research, I could find relevant information about the significant role that is playing the value chain into companies. The purpose of the essay is to provide assessment the role that could be obtained in business when is used the value chain process in the different departments of a company. The administration of change is of great importance, since it allows control of the transformation process. but in most organizations even greater challenge is managing change so that through leadership can attack low productivity, motivate the actions needed to alter behavior in a meaningful way and make the change take root in infusing culture and values ​​of the business. It is of primary importance that business leaders must be updated and catch up on new models and theories about management, change and value chain. To be able to compete with the variety of existing competitors in business territory. In Conclusion, there is no possibility that organizations can achieve competitive goals, if the people who are not found suitable from the point of view of training and attitudes, to carry on. In essence, organizations today emphasize the ability of leaders to manage their staff. Therefore, people will go to those who can prove they have the will and capacity to meet their needs, enhancing their strengths and improving their skills. Thus man becomes the protagonist of the success of any business strategy. References: San Miguel, J, 1996, Value chain analysis for assessing competitive Advantage. Institute of Management Accountants. Canada. Staying competitive in the global economy (2008) Secretary-General of the OECD